Typology: Exhibition & Event Space Design

Role: Concept, Design development, Interior design, Floor planning and Layout, 3D modelling & renders, Client communication & Working drawings.

Location: Uhelny Mlyn - Libčice nad Vltavou, Czech Republic

Completed: 2018

ŠKODA presented the new edition of the successful FABIA. On the occasion of the introduction of the updated model and the presentation of new technical details of the vehicles, the event space was designed and dedicated for live & Social media marketing for the ŠKODA FABIA Dynamic Press Launch 2018. The press event attended by around 500 journalists, inclucding Social Media Influencers & Bloggers, which took place in a stylish industrial hall, Uhelny Mlyn, in the Czech city of Libčice nad Vltavou near Prague.

The specialist journalists who had traveled from Europe and Taiwan experienced the new FABIA exclusively on site and were given a lasting impression of the operation and driving behavior on the test tracks. In a staged Brand experience space in Uhelny Mlyn, they were also able to find out about the product details at interactive stations and in conversation with vehicle experts.

For the ŠKODA FABIA Dynamic Press Launch 2018, not only classic journalists, but also influencers and bloggers from seven countries were invited to a lifestyle weekend in Prague for the first time.