Client: Google Asia
Typology: Event space design, Sandbox toolkit design, Pop-ups & Stage design.
Role: Concept, Design development, Layout design, 3D modelling & renders, Working Drawings.
Location: Bangkok (Thailand), Hanoi (Vietnam) & Jakarta (Indonesia)
Completed: October 2024
Impressions:
No. of Guests: 571
Social media stories + Feed posts: 2,100
Avg. posts per guest: 3.7
Audience Size: 115M (based on followers)
The Jack Morton Worldwide team helped Google bring to life a successful and socially viral AI powered Halloween experience for Bard, through a #creativeplaybook across 3 markets, targeting key opinion leaders in #Thailand, #Vietnam and #Indonesia.
Over 550 unpaid creators and attendees from different platforms and specialties from lifestyle to travel to even voice-over actress showed up, generating 1500+ social stories in the first 24 hours and 600+ organic feed posts that had a potential audience exposure of 115M across platforms.
Guests had the chance to learn Bard TRICKS to boost their work and life productivity, experience the magic of Bard co-creation, hear real-life use cases from other creators and earn TREATS along the way.
Each market’s unique launch experience was specially curated and localised to our engaged creator audiences, including personalised Bard-powered sandbox experiences to help influencers get creative with their content, and integrate Bard into their daily lives.
From spooky stories to AI co-created cocktails, the guests could get #creative with Bard. It was not just a vision for the future, but a display of AI being helpful already today. In fact, I have a tab open with Bard these days; it is still an early experiment, but it helps me with all sorts of things I use in my daily work.
The creative task involved designing a standardised design tool kit for Google to use in their three venues, that included General Layout, Stage design, Pop-up booths, Welcome/Registration counter, F&B counter and venue decor. The guidelines were set to have a common theme with a modular set-up, which could also be adapted to local contexts.