Typology: UI/UX design, Service design
Role: Concept, Prototyping and Design development
Location: Dessau, Germany
Design team: Mazin Ali, Andrea Cuellar Tovar and Adrain Ramos
Completed: 2017

Caméya (From Colombian coloquialism; Trans: Work now) is a job “matching” app for ex-guerrilla members and entrepreneurs in Colombia.

After fifty years of political violence over political disputes between the Colombian national government and the FARC rebels, a recent peace treaty brought in a breath of fresh air in Colombia. As the FARC soldiers have decided to lay down arms and return to civil society, a major portion of the rebels are currently idle, unemployed, uneducated and lack proper means to sustain themselves as they move towards integrating into the society. An urgent call for employment, has hence has risen in Colombia.

Cameyá aims at tackling this issue head on. The aim is to develop a digital service that constructs a bridge between ex-Farc members and Colombian civilians. Allowing the formers to reintegrate society while creating platform for people to work and live together. 

Unlike conventional job searching mediums, Caméya utilises the soft skills (personal characteristics) and hard skills (abilities), as an evaluation parameter. This allows for translating character and skills from the army into everyday civil jobs. 

The research involved case studies of ex-FARC members and understanding their needs, which aided in deriving the requirements. Further brainstorming lead to creating a mental model which devised parameters for the prototyping and design process.

The app presents a "List", where employers and job seekers can post requirements and applications, along with user profiles, creating a simple, barrier free and transparent medium to hire, apply and seek jobs; all in one integrated platform.