Typology: Architecture and Interior design
Role: Design development, model-making & prototyping, working drawings, site execution and supervision.
Designed under: Cadence Architects
Project name: Elastica
Total built area: 7,450 sqf
Site area: 2,800 sqf
Location: Bangalore, india
Completed: 2016
Photography: Sergio ghetti and Mazin Ali
Published in: Designboom 2016
A high-end residential project titled "Elastica" under Cadence Architects, had a requirement of a sculptural element to be set in the living area. The scheme has been designed as a ‘fluid events space’, forming a comfortable retreat amid the dense urban setting. The column positioned by the living space was designed as a hybrid element with both structural and sculptural features. With an organic form which blends into the context of the space, the design seeks to further accentuate the sense of fluidity, holistically intertwined with the building’s architecture. Malleable materials such as ferroconcrete and solid surface acrylic have been used to create these integrated objects.
A scaled prototype was hand-modelled as a referral to be used on site. The model making process, which by itself took about a month to complete, involved a series of materials starting from making a Steel armature frame, Clay moulding, Plaster of Paris casting, Paper mache and finally a metal paste coating.
Client: Google Asia
Typology: Event space design, Sandbox toolkit design, Pop-ups & Stage design.
Role: Concept, Design development, Layout design, 3D modelling & renders, Working Drawings.
Location: Bangkok (Thailand), Hanoi (Vietnam) & Jakarta (Indonesia)
Completed: October 2024
Impressions:
No. of Guests: 571
Social media stories + Feed posts: 2,100
Avg. posts per guest: 3.7
Audience Size: 115M (based on followers)
The Jack Morton Worldwide team helped Google bring to life a successful and socially viral AI powered Halloween experience for Bard, through a #creativeplaybook across 3 markets, targeting key opinion leaders in #Thailand, #Vietnam and #Indonesia.
Over 550 unpaid creators and attendees from different platforms and specialties from lifestyle to travel to even voice-over actress showed up, generating 1500+ social stories in the first 24 hours and 600+ organic feed posts that had a potential audience exposure of 115M across platforms.
Guests had the chance to learn Bard TRICKS to boost their work and life productivity, experience the magic of Bard co-creation, hear real-life use cases from other creators and earn TREATS along the way.
Each market’s unique launch experience was specially curated and localised to our engaged creator audiences, including personalised Bard-powered sandbox experiences to help influencers get creative with their content, and integrate Bard into their daily lives.
From spooky stories to AI co-created cocktails, the guests could get #creative with Bard. It was not just a vision for the future, but a display of AI being helpful already today. In fact, I have a tab open with Bard these days; it is still an early experiment, but it helps me with all sorts of things I use in my daily work.
The creative task involved designing a standardised design tool kit for Google to use in their three venues, that included General Layout, Stage design, Pop-up booths, Welcome/Registration counter, F&B counter and venue decor. The guidelines were set to have a common theme with a modular set-up, which could also be adapted to local contexts.
Typology: Exhibition Space Design , Brand Experience Design, Interactive Exhibit Design
Role: Concept Development, Design development, 3D modelling & renders, Working drawings.
Location: Dusseldorf, Germany
Completed: 2019
An exhibition booth for a leading polymer manufaturing corporation, to showcase a revolutionary new plastic recycling tecnhnology.
The Approach: Don’t explain what chemical recycling is, immerse the audience in it by creating a spectacular immersive experience able to convey the emotional significance of this technology. And then articulate the entire design and communication around it, creating a strong and singular red thread through thousands of products and solutions.
Anamorphic projection was the technology used as a way to create the optical illusion of depth on a flat surface or screen, this technology allowed us to open a literal window in the center of the SABIC booth, slicing the booth in half. The gap created became the stage for a spectacular animation explaining the chemical recycling process along with its huge potential into all major industries.
Stopping the guest on their tracks and fuelling hundreds of conversations, was the answer. The entire design of the exhibit was articulated around this center piece, shifting chemical recycling from a small explainer in a sea of solutions to the most talked about experience at the K-Event.
The stand was named the best booth of the show through an article named “The coolest thing I saw at the K today: Sustainability is all around at the Sabic stand”, from one of the most influential industry press website, triggering fantastic reactions from the SABIC sales and executive teams. The SABIC K exhibition was named the “Best ever done by SABIC” by its CEO and Chairman.
Typology: Architecture and Interior design, Brand Space Design, Interactive Exhibit Design
Role: Design development, 3D visualization & renders, Detail drawings.
Designed under: Jack Morton Worldwide
Location: Stockholm, Sweden
Completed: 2019
Photography: Julien Le Bas
In order to move away from traditional product displays, the concept required questioning our everyday interactions with people, objects and spaces. Understanding the ever-changing, ever-evolving nature of these relationships resulted in the overarching theme “Life Pulse”.
The space is intended to capture the Electrolux identity, not as a manufacturer of products but enhancer of quality of life. By creating an immersive environment pulsing with ever changing content, light and sound. Each product and experience area was immersed into a series of lights, large and small screens and element of décor, always changing. From entering the space, to exploring it, all stories were displayed in context.
Today, the experience center is used as an area for education, experimentation, gathering and discovery. The client was very happy with the outcome:
“Being our global headquarters, it was crucial for us to curate an experience that represents the essence of our family of brands. Jack Morton was not only able to capture this, but execute it through a lens that truly embodies who we are.”
-Annika Priou, VP Global Brand Development, Electrolux.
Typology: Interior Design
Client: Toyota
Role: Concept & Design development, Floor plans and Layout design, 3D Design and Furniture & Decor selection.
Designed under: Jack Morton Worldwide
Venue: St. Germain, Pullmann Hotel
Location: Paris, France
Completed: 2024
Photography: Julien Le Bas
A restaurant space designed for Toyota’s guests at the 2024 Paris Olympics, at the Pullman hotel. The restaurant had a capacity for over 200 guests with indoor and outdoor spaces. Designed to create a relaxing, yet elegantly chic atmosphere to welcome the guests into the restaurant’s modern dining experience.
Typology: Interior Design
Client: Toyota
Role: Concept & Design development, Floor plans and Layout design, 3D Design and Furniture & Decor selection.
Designed under: Jack Morton Worldwide
Venue: Trocadero, Pullmann Hotel
Location: Paris, France
Completed: 2024
Photography: Julien Le Bas
A restaurant space designed for Toyota’s VIP guests at the 2024 Paris Olympics, at the Pullman hotel. The restaurant had a capacity for over 120 guests with indoor and outdoor terrace spaces. Designed to create a relaxing, yet elegantly chic atmosphere to welcome the guests into the restaurant’s modern dining experience, with a gorgeous view.
Typology: Exhibition & Event Space Design
Role: Concept, Design development, Interior design, Floor planning and Layout, 3D modelling & renders, Client communication & Working drawings.
Location: Uhelny Mlyn - Libčice nad Vltavou, Czech Republic
Completed: 2018
ŠKODA presented the new edition of the successful FABIA. On the occasion of the introduction of the updated model and the presentation of new technical details of the vehicles, the event space was designed and dedicated for live & Social media marketing for the ŠKODA FABIA Dynamic Press Launch 2018. The press event attended by around 500 journalists, inclucding Social Media Influencers & Bloggers, which took place in a stylish industrial hall, Uhelny Mlyn, in the Czech city of Libčice nad Vltavou near Prague.
The specialist journalists who had traveled from Europe and Taiwan experienced the new FABIA exclusively on site and were given a lasting impression of the operation and driving behavior on the test tracks. In a staged Brand experience space in Uhelny Mlyn, they were also able to find out about the product details at interactive stations and in conversation with vehicle experts.
For the ŠKODA FABIA Dynamic Press Launch 2018, not only classic journalists, but also influencers and bloggers from seven countries were invited to a lifestyle weekend in Prague for the first time.
Typology: Exhibition Space design, Interactive Exhibit Design, Brand Space Design
Role: Concept, Design development, 3D modelling & renders, Client communication, working drawings, site execution and supervision.
Site area: 48 sqm
Location: Lisbon, Potugal
Completed: 2019
The mid-sized exhibition space stands at one of the largest tech conventions in the world - The Web Summit. The space presents a leading mapping & navigation mapping company with playful and vibrant elements to allow walk around, discover and engage. The ceiling inspired from the brand’s visual guidelines, gradually changed colours and provided ambient lighting into the space.
Typology: Product Design, Interactive Exhibit, Digital Exhibit
Role: Concept, 3D modelling, Design development and Technical drawings
Location: Davos, Switzerland
Completed: 2019
Video & Photography: Jack Morton Worldwide
Digital Content/UI: Jack Morton Worldwide
An interactive table with touchscreen, Transparent OLED and analogue tokens, designed to communicate, educate and spread awareness on responsible use of plastics. The interactive exhibit was placed at the ICE HOUSE exhibition in Davos, Switzerland.
Typology: Event Space Design
Role: Floor Planning, Interior Layout Design & Zoning, Interior Decor, Digital/Visual content.
Location: Dusseldorf (Germany)
Completed: 2019
A grand customer event for Sabic, a leading industrial corporation. The space was immersed in an evolving atmosphere designed to dramatically shift from ‘Nigh to Day’. Ambient Lighting and Projections further accentuated the theme for Keynotes, Live Performances and Dining sessions.
Typology: Trade-Fair Booth Design
Role: Design development, 3D visualization & renders, Detail drawings.
Designed under: VRPE GmbH
Location: Berlin, Germany
Completed: 2022
Airbus’s new line of aerospace satellites and Aircrafts was to be displayed in the Annual Berlin Airshow ILA, and that required a state of the Art facelift from their usual trade fair booths. The Result was a streamlined upgrade with dedicated spaces for products, customer engagement and hospitality. The Center piece of the space was the contoured podium for their latest in aerospace tech, highlighted by focused lighting. The traffic circulation was designed to be as seamless as possible, even in the presence of larger crowds.
Typology: Exhibition Space design
Role: Concept, Design development, 3D modelling & renders, Client communication, drawings.
Site area: 130 sqm
Location: Cannes - France
Proposed: 2019
The space was designed for leading mulitinational Hospitailty brand, at a luxury travel convention. The space had to distinctly split the sub-brands from one another, and at the same time stay harmonic with in the space. This harmony in composition was brought about by using common neutral colours paired with contrasting accents derived from each sub brand. This resulted relaxed and comfortable setup for engagements between the hotel representatives and travel agents at the convention.
Typology: Exhibition Space design, Trade Fair Booth Design
Role: Concept, Design development, 3D modelling & renders, Client Communication, Working Drawings, Project Coordination.
Location: Barcelona - Spain
Proposed: 2020
The exhibition space presents one of the world’s leading Digital Maps & Wayfinding services at the Annual Mobile World Congress. With the use of the use of state of art interactive tech to communicate and educate techies & guests from all over the world, the booth stands out with its distinctly vibrant and engaging spaces. The hues, colours and material pallette are all inspired from the brand’s visual guidelines.
Typology: Exhibition Space design, Brand Space DEsign, Interactive Exhibit Design
Role: Concept, Design development, 3D modelling & renders, Client communication, working drawings, site execution and supervision.
Site area: 240 sqm
Location: Paris - France
Completed: 2018
The exhibition space presents two major brands of a pharmacetical corporation, that makes effective drugs to combat against respiratory illnesses. With the use of the use of state of art interactive tech to communicate and educate Health professionals from all over the world, the booth stands out with its distinctly vibrant and engaging spaces. The hues, colours and material pallette are all inspired from the brands visual guidelines.
Typology: Art, Installation design
Role: Concept, Prototyping, Design development and Execution
Location: Bauhaus - Dessau, Germany
Team: Mazin Ali, Laura Navarro Ruiz, Lathika Nehra and Anna Clark
Completed: 2017
An art installation for the Annual Bauhaus festival in Dessau, Germany. Set in a hall of the Bauhaus building itself the Audio Visual + Spatial installation intends to create a sense of intermediate space between 2D and 3D. A game of light, shadow, projections and forms from both the physical and the virtual dimensions. An installation which incorporates visual, sculptural and digital elements to create a collective spatial expression.
Typology: Event Space Design
Client: Funplus International AG
Role: Concept, Design development, 3D modelling & renders, Client communication, working drawings, site execution and supervision.
Location: Berlin, Germany
Completed: 2018
Set in a historic venue in the heart of Berlin, The Guns of Glory gala had fans coming from all around Europe, where they could experience the popular video game in real life. The event and the space had to recreate experiences & moments from the game itself. This was achieved through the medieval inspired Environment design, Live Music, Games, Auctions and a Cosplay competition.
Typology: Architectureal design, Chapel & community space, Competition entry
Role: Research, Concept and Design development, Planning, 3D modelling, Drawings, Presentation and layout design.
Location: Rukomo, Rwanda
Proposed: 2019
Team: Mazin Ali and Stalin K. O
CONCEPT AND PHILOSOPHY
“Faith is the substance of things
hoped for, the evidence of things
not seen.”
Faith is an affirmed spiritual conviction to the divine. It is the basic prerequisite to begin a relationship with the Divine spirit. It acts as the mind’s bridge into the spiritual realm, which links the Divine and makes it a tangible reality to the sense perceptions of a person. It also stands to be a prerequisite for hope and love. Hope on the other hand is the anticipation of something to occur; An expectation to be fulfilled. A desire for a case to ‘be’. The concept of the spatial intervention tends to reflect the commitment of the two notions: faith and hope, and its inseparable relationship when it comes to reaching the Divine. The ‘pilgrim’ is set on a path, a small journey which takes one on a subtle trial of faith; and it is only by hope and humility, can one reach the hidden place of the Divine.
THE CHAPEL OF CONTEMPL ATION
The chapel resonates with the contemplative and meditative state of the mind. Aware of its presence in the environment yet at comfort within. Patterns that create a sense of visual rhythm, glowing with light and shadow placed in equal balance. The sense of being inside, in the middle of an ‘outside’. The Chapel space focuses on creating an atmosphere of peaceful intimacy to connect with the Divine.
THE OPEN CHAPEL
As an alternative to the Chapel space, the side screen walls of the Nave can be slid open to create a semi open chapel space, which basically invites the external environment in to the church space. And in events of larger public gatherings, the entire axis of the chapel can be rotated to have the congregation seated outdoors. This flexibility to morph the space into multiple spatial arrangements allows for intimate and public spaces as well. The open chapel space ‘completes’ the transept of the chapel, with its ‘non-building’ form, thereby reinterpreting the traditional cross-form plans of churches. The space embraces the natural harmony of the environment and brings the pilgrims to worship in the presence of ‘creation’ itself. The actual cross of the open chapel, rests among lush trees with an ever changing skyscape.
Typology: Architecture and Interior designer
Role: Concept, 3D modelling and Design development
Location: Bangalore, India
Proposed: 2016
A renovation project to revamp a shopping mall famous for being a hub for high-end fashion brands, in the heart of the IT park industry in Bangalore. The context calls for a concept which is a merger of both Fashion and Technology. "HyperFashion", an aesthetic which fuses both the elements in harmony. Set in a minimalist yet dynamic styling with geometric patterns derived from circuit diagrams. Illuminated directional patterns run along the plan to guide the circulation in the space. Contrasts of materials between Gloss, Chrome and matte finshes aid in defining and segregation of spaces.
Typology: Furniture design
Role: Concept, 3D modelling, Design development and Working drawings
Location: Dessau, Germany
Completed: 2016
A furniture unit designed with a fluidic touch. Sleek and streamlined, the unit was designed to have a sculptural presence in living spaces. Layers of wood handcrafted to specific measurements by design. The organically shaped element is finished with solid surface acrylic.
